Like the whole green movement? I love it! So many people want to invest in it but do not know how or believe they cannot afford it. Another huge problem, people do not think going green is necessary.
There are many individuals hoping to change this. The key is education and an easy source of information. I am working with my partner on a site that organizes green/renewable energy information, keeps track of changes in policy, changes in energy rebates, new product releases, and new events!
Since the industry is so new, another problem is finding quality solar contractors and quality products. This site categorizes this information and provides a rating system of different products.